Marcus Sheridan Bio - International Keynote Speaker on Digital Sales/Marketing, Ranked #1 LinkedIn Voices for Entrepreneurship, Author of "They Ask, You Answer" and "The Visual Sale" Owner/Partner at IMPACT a Digital Marketing Agency, Partner at River Pools - built to $15mm in sales from Warsaw, Virginia - population 1400
00:00 Intro to Marcus
01:56 My experience applying Marcus's work to my business
04:14 Nearly filing for bankruptcy at River Pools - losing homes - not seeing path - the Hail Mary
08:41 Being Vetted by buyers - answering 100% of the prospects questions
15:47 River Pools What has happened since 2018, marketing / franchise / mfg. / acquired /sales
22:59 Getting Crushed because of pricing. And clearly stating who you are not a good fit for
22:55 If goal is to the Walmart - be a an employee.
24:35 Getting Acquired by Thursday Pools - finding great partners - that are quite different / dis-match but match with value set.
29:45 Why you need to Stress test your potential business partners
40:08 The decision to get into pool manufacturing.
42:58 Why he decided to franchise River Pools
47:36 Paradox of Choice - Law of Diminishing Returns
48:32 Does he have mentors - No and why... what he does pay attention to...